Promenade sur le Marché de Beaune

This story takes you for a virtual tour of the gorgeous city of Beaune, and in particular, its marketplace. This is is a fun and lively story, written in intermediate French, and should be relatively easy to understand.   Have you ever been on a French market? If so, I am sure this story will ring a bell, bring up fantastic memories and help you remember the lively and colorful French open-air markets. As with any learn French in Context story, try to guess the French words you dont understand: if needed, look them up in the English translation but try to use the entire English translation as a last resort. Lets follow Steve on the market of Beaune. Strolling the French Open-Air Market of Beaune Nous sommes sortis tà ´t de notre hà ´tel pour aller  au centre-ville de Beaune. Nous à ©tions samedi et nous ne voulions pas rater le grand marchà © en plein air qui a lieu tous les samedis. Nous à ©tions à   l’Hà ´tel des Remparts et, comme son nom l’indique, il est situà © à   deux pas des vieux murs mà ©dià ©vaux, pas loin de la Place de la Halle oà ¹ le marchà © a lieu. We left our hotel early to go into the city center of Beaune. It was Saturday and we did not want to miss the large outdoor market that takes place every Saturday. We were staying at the Hà ´tel des Remparts and, as the name indicates, it is located very close to the old medieval walls, not far from the Place de la Halle where the market is held. Quand on est arrivà ©s à   la Place, on a vu que c’à ©tait dà ©jà   plein d’animation. Ma femme voulait acheter des fruits, et moi j’espà ©rais trouver un chapeau parce que j’avais dà ©couvert que le soleil pouvait taper fort  en Bourgogne! When we arrived at the Place, we saw that it was already full of activity. My wife wanted to buy some fruit, and I was hoping to find a hat because I had discovered that the sunshine could be intense in Burgundy! Il y avait beaucoup de vendeurs et tous les marchands à ©taient occupà ©s dans leurs à ©tals. La varià ©tà © des fruits et des là ©gumes à ©taient saisissante, et tout avait l’air frais et appà ©tissant. There were many vendors and all the merchants were busy in their stalls. The variety of fruits and vegetables was striking, and everything appeared fresh and appetizing. Je Voudrais Acheter des Figues, Sil vous Plat Nous venions d’acheter deux barquettes de belles fraises lorsque ma femme a vu des figues qui semblaient bien mà »res, charnues et juteuses. Elle voulait en acheter plusieurs, peut-à ªtre un quart de kilogramme ou quelque chose comme à §a. Donc, je me suis approchà © du vendeur et j’ai dit  : «Ã‚  Bonjour Monsieur. Je voudrais acheter des figues, s’il vous plait  Ã‚ », ce à   quoi il a rà ©pondu  «Ã‚  Combien  ?  Ã‚ »J’ai dit  «Ã‚  un quart de kilogramme.  Ã‚ » Le vendeur a dit  «Ã‚  Quoi  ?  Ã‚ » et j’ai rà ©pà ©tà © ma requà ªte,  «Ã‚  un quart de kilogramme, s’il vous plait.  Ã‚ » We had just bought two containers of lovely strawberries when my wife saw some figs which seemed ripe, plump and juicy. She wanted to buy several of them, maybe a quarter of a kilogram or something like that. So, I approached the vendor and I said:â€Å"Bonjour Monsieur. I would like to buy some figs, please†, to which he responded â€Å"How many?†Ã‚  I said â€Å"a quarter of a kilogram†. The vendor said â€Å"What?† and I repeated my request, â€Å"a quarter of a kilogram, please†. À ce moment-là  , il a commencà © à   mesurer un kilogramme entier de figues sur la balance. J’ai rà ©pà ©tà © encore une fois ma demande pour un quart de kilogramme mais le vendeur a continuà © à   mettre de plus en plus de figues sur la balance. J’à ©tais dà ©terminà © à   ne pas perdre le contrà ´le de la situation et donc j’ai dit  «Ã‚  Non, Monsieur, juste  deux cent cinquante  grammes  Ã‚ » ce à   quoi il a rà ©pondu, peut à ªtre avec un peu d’agacement,  «Ã‚  Oui, comme vous voulez  Ã‚ » et il a enlevà © l’excà ¨s. At this point, he started to measure a full kilogram of figs on the scale. I repeated once more my request for a quarter of a kilogram but the vendor continued to put more and more figs on the scale. I was determined to not lose control of the situation and so I said â€Å"No, Monsieur, just  two hundred fifty grams† to which he responded, maybe with a bit of annoyance, â€Å"OK, as you wish†, and he removed the excess. J’ai pensà © que c’à ©tait probablement mon accent qui avait causà © le problà ¨me, mais plus tard,  pendant nos leà §ons par Skype,  Camille  m’a dit que ce n’à ©tait pas le problà ¨me. En fait, on ne commande pas les fruits au gramme. Vous pouvez commander un ou plusieurs kilos (et gà ©nà ©ralement on dit juste  «Ã‚  kilo  Ã‚ », peut à ªtre un demi-kilo, mais jamais un quart de kilo). Il est courant d’utiliser  «Ã‚  une livre  Ã‚ », donc environ 500 grammes, ou bien peut à ªtre une barquette entià ¨re si c’est vendu comme à §a, et puis sinon, pour des fruits plus gros ou assez chers comme les figues, vous demandez le nombre de fruits que vous voulez. I thought that it was probably my accent which had caused the problem, but later, during our lessons via Skype,  Camille  told me that that was not the problem. In fact, one does not order fruit by the gram. You can order one or several kilograms (and generally one just says â€Å"kilo†, maybe a half-kilo, but never a quarter of a kilo). It is common to use â€Å"a pound†, so around 500 grams, or maybe a full container if it is sold like that, and if not, for larger or quite expensive fruits like figs, you ask for the number of pieces that you want. Donnez-moi Une Grosse Grappe de Raisin Camille m’a dit   aussi que pour du raisin par exemple, les Franà §ais ne vont pas demander un poids exact, mais vont voir plus  la quantità ©Ã‚  : « donnez-moi une grosse grappe  ». Et puis, si la grappe est trop petite, alors  «Ã‚  mettez-en une autre petite, s’il vous plaà ®t  Ã‚ », ou si elle est trop grosse, alors  :  «Ã‚  oh non, c’est trop : c’est juste pour moi. Vous en avez une plus petite  ?  Ã‚ » Et c’est comme à §a qu’on raconte sa vie sur les marchà ©s  ! Camille also told me that, for example with grapes, the French are not going to ask for an exact weight, but are going to view it more like a quantity: give me a large bunch. And if the bunch is too small, then â€Å"another small one, please†, or if it is too big then: â€Å"oh no, that is too much, it’s just for me. Do you have a smaller one?†. And that’s how you end up telling your life story at the marketplace! En revanche, l’achat d’un chapeau à ©tait plus facile. À cause de sa grande taille, le marchà © s’à ©tait à ©tendu sur les rues qui à ©taient tout à   cà ´tà © de la Place de la Halle, comme les tentacules d’une pieuvre. À un bout d’un des  «Ã‚  tentacules  Ã‚ » du marchà ©, il y avait un vendeur qui à ©tait debout derrià ¨re plusieurs tables couvertes de chapeaux de toutes formes, tailles et  couleurs.  Les chapeaux à ©taient empilà ©s selon le style de chapeau. J’ai trouvà © une pile de chapeaux de paille que j’aimais bien. Le vendeur, un homme de grande taille lui-mà ªme avec un sourire encore plus grand, m’a demandà ©  «Ã‚  Quelle taille  prà ©fà ©rez-vous ?  » et j’ai dit  «Ã‚  La moyenne  Ã‚ » ce à   quoi il a rà ©pà ©tà © en anglais  «Ã‚  So then, medium  Ã‚ ». Et ce chapeau m’a bien servi pendant le reste de mon voyage  ! On the other hand, the purchase of a hat was much easier. Thanks to its large size, the market had extended into the streets close to the Place de la Halle, like the tentacles of an octopus. At the end of one of the â€Å"tentacles† of the  market  there was a vendor who was standing behind several tables covered in hats of all shapes,  sizes  and colors. The hats were stacked according to the hat style. I found a pile of straw hats that I liked. The vendor, a large man with an even larger smile, asked me â€Å"What size do you prefer?† and I said â€Å"medium† to which he repeated in English â€Å"so then, medium†Ã¢â‚¬â„¢. And that hat served me well for the remainder of my trip!

An Organization Strategic Business Plan - 1284 Words

The prime critical strategy in acquisition of the employee is that there is should be an official human resource plan in context of the organization strategic business plan (Singh, 2003). According to Bernardin (2003) that those organizations that their strategy is well integrated with human resource recruitment and planning, tend to have human resource competitive advantage. In the following part, the discussion would cover the practices recognized in literature in regards to recruitment and selection processes as job analysis, recruitment and selection. in respect to this, it would be reasonable to first, thoroughly explain the recruitment and selection procedure which encompasses a number of inter connected and related steps, and there†¦show more content†¦In the selection stage, the employer perform a robust assessment techniques to identify the most potential candidates for the job. 2.3.1 Job analysis According to (Bratton and Gold, 1999) that job analysis, used to produce job descriptions and personnel specifications, relied too much on judgment to identify key aspects of a job and to identify the important qualities that determine success. According to Machington and Wilkinson (2002) that the primary step in the recruitment process is to perform in depth job analysis to recognize functions going to be undertake by the new recruits, and to collect all the required data about the current job as, what skills are required and which activities are carried out (Foot and Hook, 2005). The concerned information could be acquired from sources as division manager, employees with identical jobs and the all the people who are engaged regarding the position announced. Job analysis is playing a vital role in the recruitment and selection process and this act as backbone of the said activities, and the significant role of job analysis has been mentioned in literature such as strategic human resource management practice which yields to assist the overall performance of the

Changing Paradigms of Rebranding Strategies Free Essays

string(59) " the direction in which it wants to take the organization\." According to the AMA (American Marketing Association), Brand is a name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer’s goods and services and differentiate them from competitors. Specifically, a brand is a name â€Å"yahoo. com† logo, jingle ‘bus 2 minutes’, â€Å"Maggie†, slogan ‘sense and simplicity’, â€Å"PHILIPS†, package design, spokesperson, color Red color,† Vodafone† which consumers associate with a specific product. We will write a custom essay sample on Changing Paradigms of Rebranding Strategies or any similar topic only for you Order Now REBRANDING-WHAT IS IT? Rebranding occurs when a product or service developed with one brand, company or product line affiliation is marketed or distributed with a new and different identity. It is usually more than simply a change in brand’s logo and other superficial changes and should involve radical changes to the brand name, image marketing strategy and advertising themes. In order to complete Rebranding, several areas should be reviewed including positioning, personality, cluster of values, logo, company, identity and vision prior to the building of a brand. Rebranding can take place for a new product, a mature product, or even developing products. In some cases, a total rebrand may not be necessary but rather a partial rebrand. When a brand has been firmly established but may be outdated or needs refreshing due to new products or services, partial Rebranding may be more appropriate. It is critical that the brand value that’s been developed over the years not be eliminated. Subtle changes to update it may be all that is necessary to get the message across and revitalize sales. It is important to differentiate between Rebranding of a product versus repositioning of a product. Repositioning may involve a change in any of the marketing mix elements in an effort to respond to declining sales or market share. The goal in repositioning is to target existing products at new markets or segments. Repositioning may be part of Rebranding campaign. In contrast, Rebranding should involve a total change to fundamental company elements such as mission statements, values and widely recognized logos in an effort to have the company’s brand accurately reflect what it offers. WHEN SHOULD REBRANDING OCCURS: Rebranding is appropriate and essential under several circumstances in order to ensure success in product and service delivery. Often, a company has adapted their products to keep competitive in the marketplace to the extent the company’s brand may no longer accurately reflect what if offers. In this case, a major brand overhaul is necessary. A large quantity of acquisitions or merging of companies may require Rebranding in order to adequately reflect the new, large company. When is Rebranding necessary? DRIVERS OF REBRANDING: The two major reasons of rebranding are: corporate restructuring and modifying the external perceptions. The following text highlights more drivers that call for rebranding exercise: †¢ Outliving the usefulness: Sometimes, a brand might outlive the purpose for which it was created. In such a scenario, it is more suitable to change the name of brand and then continue or prune the product depending upon the market requirement. Values change: Sometimes, the value that promoters want to display to the audience through the brands change, and that is why they decide to change the brand name as well. †¢ Mergers and acquisitions: Cases like the merger and acquisitions force the corporates to dawn a new identity for themselves, as it was seen in the case of Air Deccan and Kingfisher. However, while conducting the rebranding exercise, the companies should conduct a thorough analysis of the values and the attributes for which the br and name of the merging companies stand for and then only a new name should be adopted or the old one should be changed. Confused brands: In the case of UTI bank which changed its name to Axis bank, the brand UTI was associated with many other instituted in different streams financial strength, had to go for rebranding. CONSIDERATIONS FOR REBRANDING: †¢ Through analysis of the target market: A company indulging in a rebranding exercise will not like to indulge into the exercise at the cost of its existing customers. Therefore, a thorough analysis of the profile of the existing customers is warranted. The rebranding exercise may attract new segments of the market but should not drive away the existing segments being served by the market. Nature of brand equity: A thorough analysis of brand equity and the nature of its standing in the eyes of its stakeholders should be conducted before going for dropping an already well established name, because if the new name fails to live up t o the expectations of the stakeholders, it may result in a huge loss in terms of the sales and goodwill of the firm and through these two elements, on the value of the firm. †¢ Project Management: It is generally the marketing department who takes up the leadership role in implementing the rebranding exercise and tries to seek out and surmount the challenges ahead. However, in many cases, it is the board of directors with the external ad agency who decide upon the rebranding exercise and implement it. †¢ Staff Involvement : The staff involvement is seen at various levels of the organization and they are basically consulted to suggest and brain storm on the new brand name and the like. †¢ Customer Involvement: Though not many organizations go for customer feedback before rebranding themselves, feedback is sought in a more subtle and discreet way from the customers. Since confidentially is a concern for such an exercise, the rebranding campaign was not made more broad based. OBSTACLES: †¢ Time consuming: Most of the organizations found brand building time consuming and they failed to estimate the exact time for conducting the exercise. †¢ Internal Resistance: Employee morale is greatly affected by the attitudes associated with the organization they work with, so many a times a change in brand name greatly affects their motivation and willingness to work for their responses. PREREQUISITES OF A SUCCESSFUL REBRANDING EXERCISE. †¢ Clear Vision: The top management should have a clear vision about the organization and the direction in which it wants to take the organization. You read "Changing Paradigms of Rebranding Strategies" in category "Essay examples" It also should have a fair idea as to what does it want to achieve through the rebranding exercise. †¢ Engagement of staff: The staff should be engaged at all levels across the organization to have a feeling or unanimity and oneness towards the entire exercise. †¢ Thorough Planning: The rebranding exercise should be thoroughly planned and if need be, contingency plans should be prepared for any crisis. Rebranding is a difficult exercise to execute and it requires a lot of planning and a very minute detailed setting of goals and milestones in the execution phase to ensure the smooth implementation of the rebranding exercise. Adequate Resources: Adequate resources should be provided to the organization in terms of manpower, money and other resources. The complexity in execution; especially in the communication process calls for expert intervention in the entire process and the dispassionate observation and wide knowledge of the experts becomes a necessary in such projects. â € ¢ Communication: The communication with the stake holders should be consistent, clear and multilateral to win their confidence towards the entire exercise. Impact on the Financial Markets: A firm exists for the maximization of shareholders wealth and it is therefore very important for the organization, to study the short term impact of the rebranding exercise on the financial markets and the organization should plan as to how it is going to deal with the short term impacts on the stock market prices of the rebranding exercise. TYPES OF REBRANDING EXERCISE: 1) Reiterating: These companies need not change their brand name, their names are strong enough and the brand essence has not changed over a period of years. ) Renaming: Some companies may go for renaming themselves to display the change in the ownership structure and to reflect the new owner’s identity in the name or the logo of the company. 3) Redefining: Some companies may go for redefining the qualities and attribut es attached to it. It is done to give the company a new direction and also convey to the stake holders a change in the ownership pattern and the new direction of the company. 4) Restarting: These organizations feel a need not only to change the attributes attached to their brands but also the brand names ltogether. This happens when an existing brand departs from or enters into a new product line. 5) Abstract Brand Name: Companies normally go for an abstract brand name, because their abstraction lends them the flexibility of getting associated with other products also. Moreover, it is also seen that service organizations prefer more abstract names as they want to convey more complex messages than the product based organizations. REBRANDING SUCCESS: Several well-known companies have attempted Rebranding in recent years. In some cases the Rebranding effort has been all encompassing for the company and in other cases a few changes were all that were necessary in order to ensure success. Hindustan Unilever limited: Hindustan Lever, a 51. 6 per cent subsidiary of Unilever plc formed in 1956, is the largest FMCG Company in India. It operates in two segments — home and personal care products such as soaps, detergents, oral care products, hair care products, skin care products, cosmetics, deodorants and fragrances, and food and beverages such as tea, coffee, wheat flour, salt, ice creams and culinary products. With a turnover of over US$ 2200 million in 2003, HLL employs over 40,000 people across the country. Coca-Cola India: Coca-Cola is a leading player in the Indian beverage market with a 60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per cent share in the packaged water segment. In 2004, Coca-Cola sold 7 billion packs of its brands to more than 230 million consumers across 4,700 towns and 175,000 villages. The company has doubled its volumes and trebled its profits between 2001 and 2004. Coca-Cola continues to re-affirm its commitment to India through active ‘Citizenship Efforts. All its plants in India partner with local NGOs to alleviate local community issues in numerous small ways. It boasts of impeccable credentials on quality. Coca-Cola has succeeded in spite of an extremely price-sensitive consumer with entrenched beverage consumption habits – tea, nimbu-paani (lemonade) and a fragmented and geographically d ispersed retail market, and a high tax environment. Intel India: Intel India was established in 1988 in Bangalore, and has now grown to include the maximum number of Intel divisions in any country outside the United States. India’s increasing IT and engineering talent pool, has ensured that the majority of work done at Intel India is software and hardware engineering; and has also established the Intel India Design Centre, as Intel’s largest non-manufacturing site internationally. Intel has over 2,000 employees, of whom 1,200 work at the development centre. Significant market development groups include education and Intel Capital, which helps Intel make strategic investments in technology and online start-ups. Intel has invested US$ 60 million in infrastructure in India. REBRANDING FAILURES: For every successful Rebranding story, there is at least one corresponding failure. The example given below outlines some of the reasons why Rebranding does not always succeed. New Coke: One of the most infamous rebranding failure stories in history is that of New Coke. On April 23, 1985, Coca-Cola Company took one of its biggest risks by announcing it was changing the formula for the world’s most popular soft drink. The outcry which followed was heard around the world. The motivation behind the formula change was a shrinking market share which the company believed to be the results of its arch rival Pepsi-Cola. During the 1970’s, the â€Å"Pepsi Challenge† campaign seemed to erode the coke market even further. The company felt compelled to do something as it appeared consumers; particularly the baby boomer market, had a preference for sweeter drinks. Coke experimented with a new sweeter formula and market tests indicated the new formula was preferred overwhelmingly to both regular Coke and Pepsi. A first hint of pending disaster was when focus groups indicated indignation upon finding out they were tasting a possible new Coca-Cola and threatened to stop drinking coke altogether. Nevertheless, the company relied heavily on the market analysis and research and launched new coke in April of 1985. Initial results were promising but the backlash that followed almost took the company down. The company did not factor in the rich, cultural history tied to the original coke. Even though taste tests continued to indicate a preference for the sweeter drink, brand loyalty was staunch for the classic coke and consumers boycotted the new coke as a result. With in 3 months, coca-cola was forced to bring back classic coke, which resulted in a resurgence of sales to bring coca-cola to the fore front once again. Eventually, New Coke became Coke II and is virtually unavailable in distribution today. So what went wrong? Research was extensive, leadership supported the rebranding and an extensive advertising campaign was launched. Perhaps the company should have listened to that minority segment in the focus groups who were offended that Coca-Cola would even think about changing its formula(which it actually did any way when it changed from a sugar sweetness to a more inexpensive high fructose corn syrup sweetener). This was a hint of the cultural backlash that would result, particularly from the southern U. S. where coke was a part of the regional identity. Perhaps the launch was not successfully implemented. Pepsi was able to strategically maneuver advertising by claiming they had won the cola wars prior to the official launch of New Coke. In addition, Coca-Colas CEO was unprepared for the â€Å"launching news conference resulting in alienation of reporters. He could not answer simple questions about the taste change. What ever the reason New Coke is now history and coke classic with other coke products maintain a lead in overall sales. Volume for the classic brand has risen 24 percent since 1984 making it the No. 1 soft drink in the land since 1987. It is interesting how loyal consumers can be to a brand once you take it away temporarily. The rebranding failure actually led to revitalization of the existing brand and a newfound respect by company leadership for the â€Å"culture† surrounding the original Coca-Cola product. MISTAKES MADE WHEN REBRANDING: †¢ Lack of True Change: It is important to remember that rebranding signals change. Your brand is more than your logo or corporate colors. Simply repacking the goods and providing some new designs will not get results you need. Putting a new cover on an old book doesn’t make it new. Brands include every thing from customer perception and experience to quality, look and feel, customer care and retail and web environments. Make sure the changes instilled are all encompassing or customers will catch on quick and make a fast departure. †¢ Lack of Quality Research: Research is required in order to be able to establish a plan for rebranding. Current and prospective customers must be involved when creating solutions. Knowing customer attitudes and desires is essential in order to deliver the product they want in the way they want it delivered. In addition, research should be interpreted currently or the rebranding efforts can take a wrong direction. Coca-cola performed extensive research but discounted a portion of it which ultimately became very important foreshadowing of things to come. †¢ Ignoring Brand Equity: By ignoring existing brand equity when rebranding, a company faces the risk of alienating and subsequently losing existing loyal customers. This was evident during the attempted rebranding of coke. The company assumed all customers would like and want the taste of new coke because they didn’t understand the extent of the current brand loyalty. AT T took this into consideration after merging with Southwestern Bell to ensure customers were comfortable and unconcerned about any loss of service. †¢ Basing Rebranding on Advertising: Just as rebranding is not simply repacking the product, neither is it simply the advertising campaign. Brand strategy should be the core item leading advertising; advertising should not lead brand strategy. Interestingly, some rebranding efforts may not include traditional advertising. Make sure the rebranding campaign is more than advertising or nothing will change for the company. †¢ Inability to Analyze the Positioning: The literature revealed that ‘Repositioning’ is one of the most important drivers for rebranding. Positioning is not what company does with the product; it’s all about what they do with the mind of the target audience, and what customers think about the company. So, it is vital for rebranding to clarify and refine the positioning. Both the present as well as desired positioning of the company should be apparent. †¢ Lack of Top Level Support: Even though the rebranding may be born in the marketing department, it should be owned and supported by the top level managers especially the CEO. The CEO (Chief Executive Officer) is the only authority who can drive change in all the functional areas across the organization. The CEO needs to set the vision and lead rebranding to ensure that Product, Service People are aligned and determined to deliver the implied promises through rebranding. CONCLUSION: As branding trends continue to evolve, rebranding success seems to depend on the ability to adapt to the rapidly evolving media environment and taking advantage of new opportunities to reach the target audience. In order to remain competitive, companies will need to embrace â€Å"hot† media to spread the message to younger and techsavvy customers. New methods include blogs, pod casts, mobile phone-based programming, and social networks. However, a balance must be maintained with traditional methods of media in order to reach and retain the existing customer base. In order to rebrand successfully, key steps need to be taken in the process. Companies who embrace the elements of rebranding usually are able to obtain their goals. Companies who fail to address all of the elements of rebranding often make mistakes and succumb to failure. So does rebranding work? Yes, and NO. It works when it is based on quality information, has the support of leadership and employees, is well-planned, provide adequate training, is integrated throughout the whole company, has a well-balanced multi-media advertising campaign that communicates the brand message consistently across multiple platforms, is customer driven, and is evaluated on an on-going basis to determine if alterations are need. When these elements are not present, the chance of rebranding success diminishes rapidly. EXHIBITS |IBM | |Old |New | |[pic] |[pic] | Hindustan Lever Limited |Hindustan Unilever Limited | |Old |New | |[pic] |[pic] | Indian post | |Old |New | |[pic] |[pic] | [pic] [pic] [pic] PHILIPS | |Old |New | |[pic] |[pic] | |COMPAQ | |Old |New | |[pic] |[pic] | HUTCH |Vodafone | |Old |New | |[pic] |[pic] | |APPLE | |Old |New | |[pic] |[pic] | KFC | |Old |New | |[pic] |[pic] | | AIWA | |Old |New | |[pic] |[pic] | KODAK | |Old |New | |[pic] |[pic] | |SATYAM |MAHINDRA SATYAM | |Old |New | |[pic] |[pic] | VIDEOCON | |Old |New | |[pic] |[pic] | |CANARA BANK | |Old New | |[pic] |[pic] | |JET AIRWAYS | |Old |New | |[pic] |[pic] | BANK OF BARODA | |Old |New | |[pic] |[pic] | RELIANCE | |Old |New | |[pic] |[pic] | [pic] BIBLIOGRAPHY: †¢ Kotler, Keller, Koshy, Jha. â€Å"Marketing Management†, 13th Edition, Pearson Education. YLR Moorthi, â€Å"Brand Management, The Indian Context†,2006, Vikas publishing house pvt ltd. †¢ Bhavishya, The journal of futuristic managers, Jan-Mar 2008. †¢ Dr. M. A. Azeem, Prof. T. Venkat Ram Raj, December-2008,†Rebranding – A business imperative†, Indian Journal of Marketing, Page no: 15-21. †¢ M. Saeed, Ravinder vinayek, Narender kumar, September-2008, â€Å"Rebranding: An emerging brand marketing strategy (Trends, Issues and challenges)†, Indian Journal of Marketing, Page no: 3-10. WEBLIOGRAPHY: †¢ http://blong. styleapple. com †¢ http://images. google. co. in/imgres? imgurl=http://remade. files. wordpress. com/2008/01/canarabankbeforeafter. jpg †¢ http://www. mobilepandit. com/2005/12/07/rebranding-reliance-infocom †¢ www. thehindubussinessline. com ———————– Change in Service Name Change Change in Product Acquisitions Mergers Change in market Place New Product Launch Rebranding How to cite Changing Paradigms of Rebranding Strategies, Essay examples

Entrepreneurship in IT for Social Media -myassignmenthelp.com

Question: Write about the Entrepreneurship in IT for Social Media Advertisement. Answer: This product is an application that has been developed for students of Australia. Students can post their queries regarding their various subjects and find appropriate answers. Therefore, this is a portal where students can share their idea and post their question from different fields. Therefore, the product can be launched on the Google with proper censorship (Viio Nordin, 2015). This helps in registering portal on the Google. The developer might put an easy AdWords for application (Wang Shaver, 2016). This helps in increasing traffic on application and more and more students can post their ideas and questions in portal. The product has good criteria and message for users in the Australia. The developer have to follow steps including in product launch by visualizing concept of application. The developer have to target students and advertise application overInternet. The social media advertisement might play an important role in launching product over Internet (Guinot Evans Badar, 2016). This helps in gaining attention of a large number of students at a time. The increase in traffic of the students helps in gaining popularity of application over market. The requirement of feedbacks is necessary for developer regarding services provided by application. The student can update and post their question of any field in portal and are acknowledged with appropriate answers. After launching of product, the investment on product is important to make it more efficient. The investment on product can be done by any investment fund company or educational institution including universities (Bhargava, 2014). The developer can reach to different universities and present the product in front of them. The developer have to convince them with helps of making them understood about benefits and features of project. The product has good criteria and message for the users in the Australia. The developer have to follow steps including in product launch by visualizing the concept of application. The developer have to target students and advertise application over Internet. The social media advertisement might play an important role in launching the product over Internet. The benefits of product requires being practical. The social media advertisement might play an important role in launching product over Internet. The benefits of the product to respective universities ne eds to be transferred clearly (Roberts, Hughes Candi, 2017). How the product will help students of university needs to be cleared to officials of university. The developer have to follow steps including in product launch by visualizing concept of the application This helps in creating trust factor with them and they might invest in application for making it more efficient. A both way communication between the developer and university channelizes ideas of developer to officials of university (Randhawa et al., 2017). Therefore, a proper presentation of product in front of them helps in convincing them to invest product for betterment of their students in university. The product has good criteria and message for users in the Australia. The developer have to target students and advertise application over Internet. References Bhargava, H. K. (2014). Platform technologies and network goods: insights on product launch and management.Information Technology and Management,15(3), 199-209. Guinot, J., Evans, D., Badar, M. A. (2016). Cost of quality consideration following product launch in a present worth assessment.International Journal of Quality Reliability Management,33(3), 399-413. Randhawa, P., Kirca, A. H., Talay, M. B., Akdeniz, M. B. (2017). Interactive Effects of Product and Brand Portfolios on Firm Value. InCreating Marketing Magic and Innovative Future Marketing Trends(pp. 95-98). Springer, Cham. Roberts, D., Hughes, M., Candi, M. (2017). Leveraging social network sites for new product launch. Viio, P., Nordin, F. (2015). When does implementation of relationship orientation in new product launch matter?.Industrial Marketing Management,45, 47-48. Wang, R. D., Shaver, J. M. (2016, January). Responding to Competition: Repositioning and New Product Launch. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 16414). Academy of Management.

The Jazz Age free essay sample

The Jazz Age 1920 ;s Like all the changes during the course of history that the United States has experienced The Jazz age can be explained as a time to experiment and try different styles. This period was taken place during a time when big businesses started to grow even bigger and the United states became even more Industrialized. The Jazz Age happened after WWW. During WWW everyone was focused on the war. Everything the people would do was to benefit the war. Once the war was over most of the Americans were ready to experience new styles and start all over again.There were changes in clothes, women, music, writers evolved, crime increased, and daily life changed during this time. Women during WWW wanted to push for womens rights. Eventually the nineteenth amendment was passed for womens rights. Most of the women had husbands that were in combat during the war so women had to leave their housewife routine and work the Jobs that their husbands left once the war started. We will write a custom essay sample on The Jazz Age or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After the war women changed their look. A new trend started in which women were called flappers. Flappers were no longer the typical housewife, they smoked, drank, went out dancing, ND they voted.These women were more liberal, they wore shorter dresses and cut their hair really short. Another name for these women during The Jazz Age was also twiggy. After the war women wanted to avoid all the rules and the typical role they had to play. Jazz was being played everywhere by the sasss for example dance halls, speakeasies, and all over the country. Before Jazz was being introduced more in the country it was considered the devils music. Jazz is basically a mixture of experimental blues ragtime. Composers of Jazz mixed ragtime Into there music which soon became known as Jazz. Some of these composers were Pan Alley and Irving Berlin.Jazz Influenced everyone In America and even western Europe. In todays society music influences in how we dress and talk. Jazz during this period influenced how people acted after the war. Going out to these dances and liberating themselves was a way to avoid all the rules. A popular dance move during this period was called the Charleston. Besides Jazz, Broadway shows were very popular during this time. This form of entertainment not only brought a way to pass time but It also was a way to make a profit. The directors of these shows took these shows very seriously In order o provide quality entertainment to everyone.One of the most famous Broadway show was Sally, No, No, Nanette. The fashion trend during The Jazz Age showed the rapid changes in the people. Before this period women wore really long dresses, long sleeve shirts, their hair was long, and most of their clothing was conservative. Men used to wear baggy clothing, and cuffs on the sleeves. These old fashion clothing was known as the Titanic their hair was short with feathered headbands. Although when women started to wear these short dresses it shocked the world most of these trends inspired some of he clothing we wear today. Mens style was inspired by a man named Rudolph Valentine.He would wear his hair parted in the middle and pulled back. Men wore straw hats or flat tops and for an everyday look men would wear sport coats. The life style during The Jazz Age was carefree. There was not the typical united family. During this period the first affordable car was invented by Henry Ford. This car was called the Model-T. The car changed how the people lived. For example before the Jazz age if a girl wanted to date a boy she would of have to date him in her home where the parents were around to watch them. This was called parlor dating. The auto freed the youth from parlor dating.It gave the youth a feel of freedom. The invention of this affordable car also allowed families to move farther away from the inner city. The problem that occurred with this new invention is that it decreased church attendance. Families now would rather go out on Sunday drives than go to church. Crime also increased in the cities and the corruption of the youth was caused because of the automobile. We now can see crime everywhere we go. During this period gangs began to form and illegal bars were created. AH Capons was the leading role to all these crimes. He is known as one of the greatest gangsters in the United States.Prohibition was basically a law during this time that made alcohol illegal. Most of the Americans were in favor of this. But there a few that voted against this law. When gangs formed they took over many communities and opened speakeasies, which is an illegal underground bar. In a speakeasies these gangs would sneak in alcohol by bribing the police with the alcohol. The people that had the Job of sneaking in this alcohol were called bootleggers. In order to stop these crimes the 21st amendment was pushed wrought which repealed the 18th amendment and prohibition was mandated nation wide.Many writers evolved during this time most of them from the Harlem Renaissance. This time period took place between sass and sass. This period was known as a literary and intellectual that showed a new identity for African Americans. A critic and a teacher called it a spiritual coming of age in which African Americans can express themselves and show self determination. African Americans owned their own newspapers and magazines. This separated them from the mainstream. One of the leading magazines was written by Charles S. Johnson. His magazine became the leading voice for African Americans.Other writers were W. E. B Dubos, Longs Hughes, and Counted Sullen. This new artistic movement came from New Orleans. It can also be known as the hot spot for arts. The genre in this period was known as modernism and the new form of Jazz poetry. Most of the writers would write about their life during slavery and traditions that they had. This period gave African Americans a new identity in which they could expand their way of thinking nation wide. Many white literacy became interested with the writers of this time and they loud publish their works on a higher level. Hughes said that acceptance by the white world was less important than the expression of our individual dark-skinned selves. Only focused on social and culture issues during this time. People wanted the government to interfere less in their lives. By the time the war was over Americans were tired of the war and attempts to pass moral legislation. People in the end wanted a simple way of life. Most teenagers looked for a way to not follow rules by acting out and doing outrageous things. The image of the sass in the end was prosperity, a new life, and a deep culture conflict. Costello, The Jazz Age free essay sample The Jazz music of the Big Band Era was the peak of over thirty years of musical development. Jazz was so innovative and different that It could literally sweep the world, changing the musical styles of nearly every country. Big band Jazz that makes the feet tap and the heart race with excitement that It Is recognized with nearly every type of music. The musical and cultural revolution that brought about Jazz was a direct result of African-Americans pursuing careers In the arts following the united States civil war. As slaves African-Americans has learned few European cultural radiation.With more freedom to pursue careers in the arts and bringing African artistic traditions to their work, African-Americans changed music and dance, not only in the U. S. , but all over the world. For after the war, African American dancers and musicians created work that was not similar by hundreds of years of musical and dance traditions brought from the peasant villages of Europe. We will write a custom essay sample on The Jazz Age or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The music of Europe had a more base structure. European music through the nineteenth century was melodically based, with a square or waltz rhythmic structure. Differently, muchAfrican music has an organization which Is based around rhythm and accent, rhythms and accents that may actually shift and move In relation to each other as the music progresses. The big change that took place In music rhythmically was the shift away from the rhythmic structure. African musical tradition tends to count towards the accented beat so that an African may count 2 on the same beat a European would count 1 . It is typical of West African music to have rhythms of different lengths overlapping each other, creating shifting accents, sort of like a mix.Which is to say hat by the late sasss African-American Jazz music had developed a tradition where musicians put a strong rhythmic accent on 2 and 4 and melodic accents anywhere BUT on 1 . The first popular musical trend in the United States produced by this African-European combination was Ragtime, which first achieved popularity in the late 19th century. Ragtime musicians often used what are called ragged rhythms. Ragged rhythms were African-influenced rhythms, shortened so that the accent was off the beat, Instead of In rhythm with the beat.Ragtime musicians also occasionally used what were called blue harmonies and notes. Blue harmonies and notes used notes that didnt fit into the European concept of melody or harmony. Some of the notes dont even exist in European musical scales, so they were not recognized easily. The New Orleans bands of the late 19th century from which Big Bands evolved were varied. Some were social bands that played popular songs and music for dancing, some played marches and rags for weekend picnics and parties. Others specialized in their own variations on work and blues songs.Big Band Jazz ad its start in New Orleans in 1898 at the end of the Spanish-American war. Military bands returned to the port to flood the city with used band instruments. And African- Americans Interested In music quickly bought up hundreds of these instruments and began to form bands. Starting from square one, enthusiastic African American musicians taught themselves to play. This had two results: unconventional playing techniques and unconventional rendering of popular musical tunes. The playing techniques led to new and interesting sounds entering musicians vocabulary: objects as mutes, and others.The unconventional rendering of popular musical tunes led to Jazz. An African-American playing a popular tune would play it adding some African musical traditions, different musical scales and different and complex rhythms. These early Jazz bands played music that was, to put it mildly, loosely structured. A soloist or an instrumental section of the band played the melody and the remaining musicians improvised the harmony and rhythmic embellishments. Many Jazz bands arranged their music by rehearsing it by ear many times until all the musicians were in agreement about what went where, when.These Jazz bands often changed personnel, sometimes on a weekly basis. This frequent changing also helped the evolution of Jazz, preventing bands from becoming hidebound and determined to have a particular style or sound. On into the sasss change was the watchword of Jazz. The first Jazz record Livery Stable Blues, coupled with Dixie Sass Band One Step was made in 1917 by a White band from New Orleans called The Original Dixieland Jazz Band. The band was one of the first to bring the New Orleans style of Jazz to New York. After a music agent heard them in Chicago and brought hem to New York, where, within weeks, they were a sensation. Soon after their first record Victor records signed them for several more. The music recorded by the band was nearly conventional with no blue notes and only a smattering of ragged rhythms. Even so, the record sold over one million copies and had a profound effect on musicians and the public all over the U. S. As Jazz got popular, many New Orleans- based bands began spreading out across the country, playing in Chicago, New York City, Los Angels, San Francisco, or hitting the smaller towns.The first Jazz record by n African Americans, was by Kid Orgys band recording under the name of Spikes Seven Pods of Pepper Orchestra. The songs Orgys Creole Trombone and Society Blues where recorded in Los Angels in 1922. After 1923 the flood gates were open and African American Jazz became widely recorded. Early stars included other New Orleans musicians like King Oliver and Jelly Roll Morton, a Creole musician who, in the early sasss, recorded over a hundred of his own and others Jazz tunes. Some of the records are solo piano, but many are of Jelly Roll with his band the Red Hot Peppers.These early releases were great hits and record companies began recording nearly anyone who even claimed to be a Jazz musician. With records coming out by the hundreds, thousands of young people across the U. S. Decided they wanted to be Jazz musicians. The Jazz music boom had begun. But the enthusiasm for Jazz was not shared by everyone. Many in White middle America were concerned, and magazine and newspaper articles decrying the influence of African American music on society and the scandalous behavior, including dancing, it supposedly led to were not uncommon.Jazz had arrived and it had made an introduction. As a aced of rebellion, the Roaring asss was made for Jazz. The young and the hip delighted in anything that was new and exciting. The more staid and uptight members of society thought Jazz decadent and a moral which gave Jazz, for some, extra appeal. But the exciting new rhythms and harmonies was the huge force behind societys acceptance of Jazz. The first bandleader to achieve national recognition was Fletcher Henderson who formed a band in the early sasss. Originally his band was a dance band, playing waltzes and foxtrots. Over the course music.By the time the band took over at Roseland Ballroom and featured Louis Armstrong on trumpet, the band had become a Jazz band. Duke Elongating, a formally trained musician, also formed his band in the sasss, again as a dance band. The arrival of an innovative trumpeter named Bibber Mille and a talented saxophonist named Sidney Becket exerted a profound influence on the Elongations work, gradually helping to change the band into a remarkably creative Jazz big band. In 1935 that Jazz with a Swing beat achieved national attention and then in large part to Benny Goodman. As a youth Goodman was an extremely talented clarinetist.He studied tit a respected Jazz clarinetist in Chicago, leaving Chicago in 1928 for NYC where he was successful as a sideman. However, he didnt form his own band until a few years later when he got a recording contract thanks to the great Jazz impresario John Hammond. Soon after that he bought some scores from Fletcher Henderson, some of them arranged by Henderson himself. Despite Henderson fine arrangements, his band hadnt been doing well. Goodman, at the urging of John Hammond, hired Fletcher. The same arrangements which brought Henderson band lukewarm interest proved to be dynamite for the Goodman band.For the next several years Henderson arranged tunes for Goodman band in a Jazz/Swing style. Henderson arrangements are credited with helping sweep the Goodman band to national popularity the following year at the finish of an apparently unsuccessful cross- country tour in California. As it turned out, the radio broadcasts of the tour were scheduled too late for people in the east and Midwest. On the west coast, however, the broadcasts gained a devoted audience who, surprising the band, swarmed its final concerts. And it was with Benny Goodman that the Swing big band boom began, ND our narrative on Jazz draws to a close. After Goodman dramatic success ignited the Big Band craze, excellent musicians who had been working as sidemen for other bands found encouragement to start their own bands. Bands led by the Dodders, Glenn Miller, Bunny Bearing, Lionel Hampton, Harry James, and Gene Koura sprang into being. With big band Swing music in full bloom, it was only logical that Jitterbug dancing should also rocket to national popularity, which it did. Jazz music had an amazing affect on the Roaring Twenties. It tells many stories of sadness, experience and most of all, life.

Effectively Managing A Work Life Balance Social Work Essays

Effectively Managing A Work Life Balance Social Work Essays Effectively Managing A Work Life Balance Social Work Essay Effectively Managing A Work Life Balance Social Work Essay Work-life balance is defined here as an person s ability to run into their work and household committednesss, every bit good as other non-work duties and activities. Work life balance, in add-on to the dealingss between work and household maps, besides involves other functions in other countries of life. In this survey, due to its more extended associations, the construct of work -life balance is preferred. Work-life balance has been defined otherwise by different bookmans. In order to broaden our positions, some definitions will be presented. Greenhaus ( 2002 ) defined work -life balance as satisfaction and good operation at work and at place with a lower limit of function struggle. Felstead et Al. ( 2002 ) defines work-life balance as the relationship between the institutional and cultural times and infinites of work and non-work in societies where income is preponderantly generated and distributed through labour markets. Aycan et Al. ( 2007 ) confined the topic merely with work and household and set frontward the construct of life balance with a more whole position. Scholars defined life balance as carry throughing the demands satisfactorily in the three basic countries of life ; viz. , work, household and private. Work demands work hours, work strength and proportion of working hours spent in work. Extra work hours subtract from place clip, while high work strength or work force per unit area may ensue in weariness, anxiousness or other inauspicious physiological effects that affect the quality of place and household life ( White et al.,2003 ) . Family demands include such topics as the functions of the persons ( e.g. Father, female parent, etc. , ) household duties ( e.g child care, house jobs, etc ) looking after the old members, kids. Besides this, there are some other demands in work life balance than household and work unrecorded relaxation, holiday, athleticss and personal development programmes. Work -life balance is non the allotment of clip every bit among work, household and personal demands. In literature, it is besides emphasized that work-life balance is subjective phenomenon that changes from individual to individual. In this respect, work-life balance should be regarded as apportioning the available resources like clip, thought and labour sagely among the elements of life. While some adopt the doctrine of working to populate and sees work as the aim, others consider life to work and situated work into the Centre of life. Determinants OF WORK-LIFE BALANCE Many things in life are the determiners of work life balance. The topics in the literature that are related the most with work life balance are grouped here. Person: An person is the most of import determiner of work -life balance. two American heart specialists Rosenman and Friedman determined two different types of personality depending on bosom upsets and single behaviors: type A and type B. Type A expresses person who is more active, more work oriented, more passionate and competitory, while Type B is unagitated, patient, balanced and right minded. It can be argued that since type A is more work oriented, there will be a negative contemplation of it to work -life balance. Yet work holistic theory, which is considered as an obsessional behaviour, is another thing that destroys work-life balance. When work holistic theory connotes over dependence to work, being at work for a really long clip, overworking and busy with work at times out of work. Since life is non merely about work, workaholics suffer from disaffection, household jobs and some wellness jobs. Porter ( 1996 ) states that alkies, workaholics neglect their households, friends, dealingss and other societal duties. Family: The demands that one experience in household life and that have effects on life balance can be given as the demand of work load and clip, function outlooks in household and support to be given to the partner. It is besides included in the literature that such discrepancies as matrimony, kid rise, lovingness of the aged at place have consequence on work-life balance since they demand more household duties. Those who have to look after a kid or the aged might sometimes hold to put on the line their calling by shortening their working hours, which becomes a beginning of emphasis for them. On the other manus, those without kids or any aged to look after at place experience less work-life instability. Work AND Administration: Work environment is more effectual in work-life instability than the household environment. The occupation and the establishment one plant in both demands on his clip, attempts and mental capacity. Among the attempts to increase organisational efficiency, one of the topics directors focus on is to raise the organisational efficiency, one of the topics directors focus on is to raise the organisational trueness of the staff. SOCIAL ENVIRONMENT: Another determiner of work-life balance is societal environment. Particularly in states that stand out with their culturally collectivist features, an person besides has duties towards certain societal groups he belongs. Consequences OF WORK-LIFE IMBALANCE The emphasis based struggle occurs when one of the functions of the person at work or in the household causes emphasis on the person and this emphasis affects the other functions of the person. The behavior emphasis occurs when the behaviour at work and out of work are unresolved and conflicting. Personal IMPLICATIONS Harmonizing to Lowe ( 2005 ) , work life instability affects the overall wellbeing of the single causation such jobs as dissatisfaction from life, drawn-out unhappiness, utilizing drugs or intoxicant. FAMILY Deductions: Organization expects from single to apportion more clip for their work while at the same clip the household want him to execute his duties excessively. Those who ca nt prolong work-life balance are bound to see many jobs in their households such as lower household satisfaction, decreased engagement in household functions etc. ORGANIZATIONALIMPLICATIONS: Those whose demands of the household and one s societal involvement are non met punctually of course prefer giving his working hours, and carry out their personal demands. ORGANIZATIONAL PERSPECTIVE In order to diminish the negative effects of work- household struggle on working persons, household friendly organisational civilization and human resources applications have late been in docket of executive. The constituents of the organisational scheme are flexible on the job hours, kid attention and aged attention strategy, place working, occupation sharing. Supportive programmes for the household life of employees in an organisation contribute to supplying work -life balance. Thankss to these programmes, the employees will be encouraged, their attending will be supported and their efficiency will increase. Flexible working hours is one of the methods used to keep work-life balance. For illustration employees with flexi-time will hold to carry through certain sum of clip hebdomadal. Other thing which can be done is to let employees to work at place off from traditional work environment. Decision: If one has managed to apportion the needed clip for every facet of life duly and non to reflect the jobs in one portion of life to another it means that he has been able to accomplish work-family balance. Life as a whole is composed of many other facets along with work. Those who have achieved a balance among these facets are certain to accomplish the life balance, which does off with any instability.

Tillie Olsen's I stand here Ironing By susan Cahill's Essay

Tillie Olsen's I stand here Ironing By susan Cahill's - Essay Example She seems to be worn down by life and does not care about much anymore. I was touched by how the mother in the story is so neglectful of her children. It seems her oldest daughter taught her much about herself, life, and parenting. However, with her knowledge, the mother still does very little to change her life. She thinks that her oldest daughter is basically a lost cause because she is older and tainted by the world. The girl is talented and has much potential but the mother simply looks at her and thinks that it is a shame that her girl will never fully blossom. This is a defeatist attitude and a sad one because the mother is simply too tired to care. The mother seems content with the fact that there is nothing she can do about her situation. It is also sad that the mother finds ways to blame her children when she can. She claims that Emily did not want to be touched and that she was "too much to herself, her life was such that she kept too much in herself" (Olsen 590). In additi on, she sates, "My wisdom came too late . . . she is a child of her age, of depression, of war, of fear" (Olsen 590). Here I see the mother simply giving up because she is tired and all she wants to do is take a nap. This mother has more control and influence that she wants to believe. To turn things around, it might take some hard work.

Political Philosophy - What is the best form of government Essay

Political Philosophy - What is the best form of government - Essay Example Plato’s argument against democracy is dependent on the basis of it being centered on the power of the people to decide what they deem is good for them. The problem of the lack of specialization on matters of the state poses a problem on the choosing of the best possible solution. The Greek word ‘demos’ which translates to ‘the people’ is easily attributable to the concept of ‘the mob.’ This is where the concept of the silent majority and the loud minority may come to play. The word mob by itself sends a negative connotation that can be thought of as unruly and chaotic. Plato proposes that a leader should be holistic in his education and approach to ruling the state. Foremost, he must be a philosopher as Plato thinks that this enables him to consider the importance of education for others. There are also other requirements which include knowledge in music, mathematics, military, and physical education. The analogy of a person’s heal th to a state directly explains why Plato does not favor democracy. The state and its health need to be attended to be by a doctor (Wolff, p. 67). A physician will be able to administer with skill and accuracy correct judgment because of his expertise. This in essence undermines the capacity of the people to articulate good views. Mills idea of democracy is very straightforward, â€Å"to improve the citizens, and to manage their public affairs. Thus governments are to be judged by their effects on individuals, whether they improve them morally and intellectually, and by their efficiency in dealing with matters of public concern† This essentially means the need for representation and the importance of the power of the constitution becomes tantamount. People thrive when they are given independence. Everyone plays a part in the realization of sovereignty by being protective against the danger of oppression (p. 94-95). Rousseau’s proposition is not so different from that of Plato

Thinking Critically Essay Example | Topics and Well Written Essays - 1000 words

Thinking Critically - Essay Example This caused for falling of sales from the last three months. Sharmaji firstly identify the problem elaborately. Some problems may become the real problems that may be caused for the falling of sales. Sharmaji critically think the real problems facing in the store and the terms of urgency in the company. In accordance with Sharmaji the real performance of a business is related to the employees. The satisfaction, market trend,working experience, their interest to work are based on the performance of a business. When the marketing trends are changed, it can be motivated by the employees, the employees can find ways to succeed the problem. (University of Phoenix)(1) Sharmaji critically think the problems’ urgency and criticality. The urgent problems can be impact the store’s problems in short-term and the critical problems is that can be impact in a significant manner in the operations of the company. He understands that the sales are decreased from the past three months only this store. Any other has not the problems. Because of the competition process that the present market’s facing problem the sales become fall. For the overcome of the problem they take decision to take alternative solution to this problem.(Koontz)(2) They think to purchase another Store cooling and air-conditioned machine to the store and by this increase the sales. They discussed it with other subordinates and take the decision of purchase. They critically think that his is the only way to achieve the goal. But the legal side takes notice that the new machine has some newly furnished machine and that will cause for the air pollution. They detect the installing of the new machine. By the new machine the company can reduce the cost of electricity and this will cause for increase of the return. But the rules of Law of the companies will not allow for the installation. Sharmaji critically thinking the urgency and

Development of Australian and Aboriginal Education

Development of Australian and Aboriginal Education Australian education had a drastic change in the 1960s, cultural differences became more integrated into the school curriculum. During this time Aboriginal education moved from assimilation to integration. There was the belief that Aboriginals being exposed to white Australian education, would allow them to integrate into mainstream Australian culture. In the past Indigenous students were looked down on and expectations werent very high. However we are now trying to close the gap between white Australian and Indigenous learning (Price, 2015). After watching the video, Djidi Djidi (SBS On Demand, 2011), the video shows Aboriginal and White Australian children playing and learning together. They are learning Aboriginal dancing and native language as well. Even though their NAPLAN (National Assessment Program for Learning and Numeracy) results are low, their participation results are at 88%, which is outstanding. This shows that Aboriginal children thrive in a learning environment that acknowledges their culture and allows them to have a sense of belonging. Education is a key factor that is known to build resilience and has potential to improve outcomes for Aboriginal children. Improving rates of participation and attainment of Indigenous people in the Education system are key strategies to improve their learning, however closing the gap on Aboriginal learning doesnt come without its barriers. (Educating Aboriginal Children, 2016). Some of the reasons that contribute to Aboriginal children not succeeding at school, compared to non-indigenous children, are their accessibility to schools (particularly in remote areas), inability to afford education, inappropriate teaching resources, overcrowded living circumstances leading to lack of nutrition and sleep which in turn leads to learning difficulties, not enough Indigenous teachers and resources to relate to and also the parents of these children might have bad memories from their own education, which they have imprinted into their childrens minds, creating a natural fear before they may have even started their learning. There has been an ongoing debate as to whether it is better to educate Indigenous children in their own communities or whether it is better to remove Indigenous children to boarding schools where they can access Western-style education and be saturated in the English language. A positive from this, is that Indigenous students learn to integrate into society and develop their language skills, but a negative is that they lose their Indigenous language and culture from within their community. . (Aboriginal and Torres Strait Islander Social Justice Commissioner, Tony Calma Social Justice Report 2008, p. 95). This is why the Djidi Djidi school is so fantastic, as they have incorporated both into their school curriculum. Overall the main emphasis for learning in primary school education is developing basic language literacy and numeracy skills, health and social education, and being creative. Primary schooling focuses on developing these aspects and also provides additional opportunities to study other areas. Although the issues relating to Indigenous education are complex, its important that educators have the ability to think critically about Indigenous education, perspectives and pedagogy. Teachers play a positive role in helping to improve the education outcomes of Indigenous students and children and to do that it is necessary to address factors across the whole community, home, school and the student themselves so that all students are able to engage and learn. Assessing the Stolen Generation families and their history, it sheds light that Aboriginal history is Australias history (Singleton, 2006). The importance of teaching a shared and comprehensive view on Australian history cannot be emphasized more. Teachers that understand Australias past, can help students understand their present, which also helps to shape their future (Wilson-Miller, 2003). The chart below displays 8 Aboriginal Ways of Learning, see below- (Share Learn Together, 2016) The chart above, displays an inventive way for Indigenous students to find a common ground through learning in the classroom. Educators can use this framework to teach core curriculum subjects using Aboriginal perspectives and learning techniques. This diagram can also benefit teachers on their pedagogical thinking. It is not only important for teachers to have an understanding of Aboriginal culture but to also have an understanding of the students in the classroom. Schools play a huge role in Aboriginal children finding their own personal identities, finding connections with the other children and also finding a connection with Australian society (Phillips Lampert, 2005). Notions and practices such as the Stolen Generation, have shaped Indigenous lives, but also affected their perceptions through later lives as well. These intuitive understandings are very difficult to change (Leonard, 2002), but in a learning environment where children can feel connected to their culture, heritage and country but also be proud of who they are and where they came from, is a massive push toward a positive outcome.

Essay --

Bullying is not only physical, but it can also disrupt a person’s emotional life through mobbing which is a crowd that is engaging in lawless violence. Cyber bullying is known as the worst form of bullying because it can be on going on for a very long time. In fact, cyber bullying is a terrible weapon that can eventually destroy someone’s reputation and life for good in little time without realizing it. That is why cyber bullying may have serious consequences, even legal ones, for those who have been in or had to deal with these situations. Why might people be so cruel and choose to bully for their own enjoyment? It’s not funny; it’s a serious problem that it is emotionally degrading its victims. These are very inappropriate circumstances that need to be stopped before further terrible situations of bullycide and other devastating effects keep occurring. Bullying is an unwanted, aggressive behavior among school aged children that involves a real perceived power imbalance (â€Å"Bullying†). Bullying can be extremely harmful both physically and emotionally to any individual. It can be so insensitive to the point where it can make people feel embarrassed, uncomfortable, sad and angry. It can also be painful to the body if the bully attacks the individual causing bodily harm such as bruises, cuts or even broken bones. Studies have been found that bullying may cause depression, absenteeism, poor academic performance, or all of these (â€Å"Bullying†) because they are contently over thinking the situation and the possibility of being harmed. Approximately 32 percent of students report being bullied at school, leading students to most likely bring a weapon to school (â€Å"School Administrators†) because they think that is the only way they have of... ...ything or anybody or gives they too much freedom from doing wrongful actions. Rules and regulations against bullying are not being reinforced as they should be. The bottom line bullying is an enormous problem, and we must all do our part to do the best we can to prevent any type of bullying that is ruining people reputations, causing people to be depressed or even committing suicide. It is our obligation to help bullying come to an end. If nothing else, remember what James Dillon the principle of an elementary school stated â€Å"Little things can make a big difference. Simple and genuine gestures, such as regularly greeting students, talking to students, and addressing students by name, help to make students feel connected† (â€Å"Dillon, James†). It is our job to build genuine relationships with children to become more aware of harmful things such as bullying to children.

Passage from Lolita Essay

Childhood is a time of freedom, excitement, new sensations, and joy. The sensations of childhood are experiences everyone on the planet goes through, and naturally some people find themselves wishfully reminiscing on these feelings. Such sensations are examined in depth in Vladimir Nabokov’s novel Lolita. The provided passage poignantly addresses this issue. While on its surface it appears to be merely a mellifluously worded memoir, it is actually a cleverly disguised commentary on the desire for the childhood experience. Though this is not immediately obvious, close examination of the diction of the passage reveals the central message. Nabokov includes words that accomplish several things, including evoking the magical, beautiful nature of childhood, making emotional sensations such as desire more tangible, and implying the finality of events past. Ultimately, Nabokov shows that although the sensations of childhood might be desirable, they are trapped inaccessibly in the past , no matter what one’s feelings might be. The first thing Nabokov sets out to do is establish the fantastical, magical, exciting, wonderful nature of childhood. He achieves this most notably through his careful word choice. The passage is sprinkled with words that call to mind innocence, magic, and excitement. Some words and sections, such as â€Å"nervous,† â€Å"low stone wall,† â€Å"tender,† â€Å"slender,† and â€Å"playing cards,† serve merely to establish a tone of a childish nature. â€Å"Nervous† calls to mind the tentative, curious nature of a child, while â€Å"tender,† and â€Å"slender,† both describe certain aspects of childhood that are relatively omnipresent throughout society. â€Å"Low stone wall,† and â€Å"playing cards,† each serve as examples of those things which children might enjoy. This idea of childhood is evolved further through the use of such words as â€Å"magic,† â€Å"glitter,† â€Å"fateful,† â€Å"co mplex,† â€Å"boundless,† â€Å"arabesques,† and â€Å"colored inks.† These words imply the fantastic, beautiful, and wondrous world a child experiences. The combination of these two related categories serves to demonstrate the breathtaking, brilliant set of experiences that childhood comprises of. In addition to describing childhood’s emotional makeup, Nabokov also characterizes more adult emotions such as regret, longing, and desire bordering on lust. He does this also through his diction. The eventual effect of this is a perception of the desire Nabokov’s narrator has for childhood, those ephemeral, magnificent, awesome years of everyone’s life. Significant words used to achieve this are â€Å"miserable,† â€Å"desire,† â€Å"cravings,† â€Å"motives,† â€Å"actions,† â€Å"visualized,† and â€Å"sensitive.† The words â€Å"desire† and â€Å"cravings† both serve to almost literally describe the emotional attachment Nabokov’s narrator has to childhood, while â€Å"miserable,† â€Å"sensitive,† and â€Å"visualized† tend to bring to mind a feeling of dejection and regret. In essence, the combination of these words implies the desire the narrator feels for childhood a nd its sensations; it is deep, longing, and regretful. Indeed, the regret stems from the sensation that it is something lost, locked away in the past; this is the final major connection Nabokov uses diction to communicate. To complete the statement of his message, Nabokov, through his diction, also evokes knowledge of the sensation of something that is irrevocably, impossibly, inaccessibly in the past. The ultimate effect of this final metaphorical revelation is the communication of Nabokov’s true message; that although the sensations of childhood may be good and desirable, they are forever locked in the past, inaccessible to those in the present. The words Nabokov uses to demonstrate this include â€Å"memories,† â€Å"remote,† â€Å"retrospective,† â€Å"past,† and â€Å"memory.† All of these words, particularly when taken together, rather vividly demonstrate the inaccessibility of the past. â€Å"Memories† are that which we know but are in some fundamental way lost forever, always â€Å"remote† and viewed only as â€Å"retrospective.† They are locked in the â€Å"past.† When this image is combined with the other two Nabokov so cle arly integrates into the passage, we obtain the final, big picture; that although one might experience desire for their or others’ childhood, the past is gone and ultimately cannot be regained. Childhood represents a time in every person’s life when they can be carefree and happy. Nabokov has made childhood and the desire for such sensations the central theme of his novel Lolita. This is particularly apparent in the passage provided through his use of diction to imply sensations such as childhood at its base, the magical, fantastic nature of childhood, desire and longing, and the inaccessibility of the past. His central message is simple, but sad; although one might desire the sensations of childhood, childhood is ultimately past; forgone and totally, completely inaccessible.

Free Essays on The Character Of “Mama“ In Alice Walkers “Everyday Use“

The character of Mama in the short story â€Å"Everyday Use† by Alice Walker, is a survivalist. She sees and tells of how things are, no glitz or glamour, just the hard plain truth about herself and her family surviving. This is pretty much the life that she has led. Self-described as â€Å"†¦a large, big-boned, woman with rough, man-working hands.† Mama shows a no nonsense, hit you in the face, truth about herself and her daughters. Growing up poor, Mama had to work hard to raise her family. There is mention of the girls’ daddy, but the story does not elaborate on him. I cannot be certain of the roll in which he played in the raising of the family. She described how she could kill and clean a hog as mercilessly as a man could, worked outside in the bitter cold, breaking ice for water for washing, and even went on to explain how she killed a bull calf with a sledge hammer and had the meat hung before nightfall. Not a lot of men, even fewer women, would be able to perform such a task. Being black in the early and mid 1900’s, Mama grew up with a sense for survival. She never looked a strange white man in the eye nor did she ever talk straight to them. Always taking the defensive posture for flight. She seemed to avoid any conflict of any type, mostly because the black would be seen as being in the wrong. This non-combativeness holds true when Dee arrives and announces that her name is no longer Dee, but Wangero. Mama puts up little fight about a family name that has been passed through the generations. She avoided conflict. Mama enjoys the simplistic things in life. Early and at the end of the story, she describes how just sitting in the front yard, although hers is clay and sand, can pass the day away as though she was in her living room. Throughout the entire story, Mama pretty much acts like a pacifist. Never wanting to start any trouble or put her foot down about anything. Dee (Wangero) came home and started ... Free Essays on The Character Of â€Å"Mamaâ€Å" In Alice Walker's â€Å"Everyday Useâ€Å" Free Essays on The Character Of â€Å"Mamaâ€Å" In Alice Walker's â€Å"Everyday Useâ€Å" The character of Mama in the short story â€Å"Everyday Use† by Alice Walker, is a survivalist. She sees and tells of how things are, no glitz or glamour, just the hard plain truth about herself and her family surviving. This is pretty much the life that she has led. Self-described as â€Å"†¦a large, big-boned, woman with rough, man-working hands.† Mama shows a no nonsense, hit you in the face, truth about herself and her daughters. Growing up poor, Mama had to work hard to raise her family. There is mention of the girls’ daddy, but the story does not elaborate on him. I cannot be certain of the roll in which he played in the raising of the family. She described how she could kill and clean a hog as mercilessly as a man could, worked outside in the bitter cold, breaking ice for water for washing, and even went on to explain how she killed a bull calf with a sledge hammer and had the meat hung before nightfall. Not a lot of men, even fewer women, would be able to perform such a task. Being black in the early and mid 1900’s, Mama grew up with a sense for survival. She never looked a strange white man in the eye nor did she ever talk straight to them. Always taking the defensive posture for flight. She seemed to avoid any conflict of any type, mostly because the black would be seen as being in the wrong. This non-combativeness holds true when Dee arrives and announces that her name is no longer Dee, but Wangero. Mama puts up little fight about a family name that has been passed through the generations. She avoided conflict. Mama enjoys the simplistic things in life. Early and at the end of the story, she describes how just sitting in the front yard, although hers is clay and sand, can pass the day away as though she was in her living room. Throughout the entire story, Mama pretty much acts like a pacifist. Never wanting to start any trouble or put her foot down about anything. Dee (Wangero) came home and started ...

Summary-The Adventures of Huckleberry Finn essays

Summary-The Adventures of Huckleberry Finn essays In the beginning of the story Huckleberry Finn, a young teenaged boy, gets kidnapped by his drunken father, Pap. Pap beats him and locks him in a cabin. Huck then fakes his own death and runs away. He not only runs away to avoid Pap, but also to avoid being "sivilized." Along the way, he meets up with Jim. Jim is a black runaway who had overheard his owner, Miss Watson, talking about selling him to a plantation. Jim wants to find his wife and children, and by his conversations with Huck, it is apparent that Jim is also a human being with feelings. Though the present-day reader realizes this, it is something Huck has to become conscious of along the journey. The two become companions and find a raft and a house floating during a flood by the island on which they were hiding at. There is a shot man inside the house, but Jim doesnt let Huck see the mans face. They start downriver on the raft in search of the Ohio River, so that from there they can get on a steamboat to the free states. There is so much fog that they miss the opening to the river. There are distractions, also. That didnt help. A few days later, they encounter a pair of conmen. They introduce themselves as a Duke and a long-lost heir to the French throne. Huck sees through their act early on, but Jim doesnt. The men try to rob everyone they meet and after many scams their most awful one comesselling Jim to a farmer saying that there is a huge reward for him. Huck finds out where Jim is being held and it is none other than his best friend Tom Sawyers relatives home. They mistake Huck for Tom so he plays along pretending to be Tom. Then Tom actually arrives but Huck informs him of his situation and his plan to free Jim. Tom surprisingly and suspiciously agrees to help free Jim. He creates an elaborate way of doing so that it would maybe get them all killed. Jim manages to escape finally but in doing so, T...

Selfe refelaction paper Essay Example | Topics and Well Written Essays - 750 words

Selfe refelaction paper - Essay Example Based on the discussions undertaken in this course, students learned that child counseling is a way of giving children the kind of assistance they need to develop in a holistic and healthy approach. It provides them guidance in properly adapting to the various life circumstances. It allows them to grow properly within a complex environment. Child counseling is no easy task because it certainly needs a special kind of knowledge and skill in attending to the needs of the kids, entering their delicate world, and connecting to them. It has been learned as well that as a child counselor, it is vital that the counselor recognizes and understands the importance of the children, and respects this importance to further comprehend the child situation of every child. The very nature of counseling—providing guidance and advices for future decision making process—makes it usually confused with psychotherapy, but counseling and psychotherapy are actually different. Psychotherapy pert ains to a wider range of providing treatment and is usually concerned in emotional issues and complexities. As the name implies, psychotherapy involves psychological methods of ascertaining the root cause of the problem and deeper understanding of the child’s emotional problems (Henderson & Thompson, 2010). Counseling, on the other hand, is the more specialized kind of treatment and assistance as it centers on a more specific circumstances. Counseling is sometimes provided as an additional assistance to patients who undergo the psychotherapy process. Unlike the psychotherapy process, counseling focuses more on the behavior pattern of the patient and is usually a short treatment. Psychotherapy, on the contrary, is a longer treatment with the client. Counseling can help children in many ways, especially in treating impacts of any abuse in the past. Through proper counseling, the sufferings of the children who have had endured an abuse—emotional, physical, sexual—i n the past can be healed. The point of counseling is definitely not to remove all the sufferings of a child, but to help that child understand and accept his or her sufferings. It is quite not possible to remove all the sufferings of a child because suffering itself is deeply rooted in a child’s system that it has already become part of the child’s life. The various circumstances that make a child suffer would always be part of his or her past and the child’s definition of who he or she really is. If counseling means removing all the sufferings, then it is like removing those parts of a child’s life that define him or her further. Hence, the pain remains in the suffering child while the suffering child is becoming a stranger to him or herself. Real counseling must not aim to remove these sufferings. Instead, real counseling must help suffering people to become aware and sensitive of their miseries to learn their own stories and rediscover themselves. In t his course, the students learned that it is very essential for a counselor to have a compassionate heart to listen to the stories of the patient. Listening is very important in the process of healing because it is not only the counselor who learns about the sufferings of people, but people themselves learn about their very own sufferings that eventually helps them understand their circumstances and accepts their present, and only then, I can effectively suggest directions to go. This course also assisted in realizing that the concept of defense

Cooperation between Canada and China Essay Example | Topics and Well Written Essays - 2500 words

Cooperation between Canada and China - Essay Example After the completion of the railway, the majority of Chinese left Canada after the passing of The Chinese Immigration Act of 1885. The act was followed by other acts that were focused on increasing the fees that were levied on the Chinese residents found in Canada. The period between 1923 -1947 was referred to as exclusion era. This was the time during which China was restricted from visiting or residing in Canada (Canadian Census of population 46). However, after 1947, the two countries were engaged in business activities and economic development that resulted in a remarkable economic growth of the two countries. This paper seeks to discuss how globalization influences the patterns of development in Canadian and Chinese history. Since the 1940s, Canada and China have been involved in a number of partnerships that have been growing tremendously resulting in strong economic ties between the two countries. For example, leaders from the two countries have been meeting regularly to discu ss the rich oil fields in the two countries since oil has made both countries to have a stronger relationship. When the energy ministry is not conducting its mandate well, both countries have to raise the issue and make sure that the issue is finally settled. China and Canada have been signing agreements concerning energy distributions and this provides for the exchange of experience in economic matters. One of the agreements that they signed was that Canada had to supply carbon captures and storage projects since China didn’t have the technological know-how about carbon. This agreement gave china confidence and groundwork for further industrial cooperation between the two countries. Influence of globalization on the developments in Canadian and Chinese history China and Canada are two developed countries that have a significant impact on the global economy. The two countries have been involved in trading activities since 1945. Based on the tremendous economic growth of China in the last 50 years, the majority of countries have taken the initiative to form economic ties with China and Canada. Through recognizing its growth potential, the Canadian government has taken the initiative to widen its relationship with China. Precisely, the aim of the Canadian government is to ensure that China’s growth in economy benefits Canada. This is done by making China the most preferred destination for residents of Canada. Due to high influence and emergence of China as a major player in economic sector for the last two decades it has made more countries worldwide to seek the attention from China, and strong economic ties have been established so that they can trade with China and that why Canada was no exception but rather to carry on with trade (China Index of Economic Freedom 33).

National Drug Control Strategy Essay Example | Topics and Well Written Essays - 250 words

National Drug Control Strategy - Essay Example Asides from the issue of drug abuse in its entirety and the prevention strategies, the     President's National Drug Control Strategy has the treatment and recovery vision for the recuperating drug addicts (Whitehouse.gov, 2014). International partnerships, law enforcement, grants and the role of the media are also part of the President’s National Drug Control Strategy.Asides from the issue of drug abuse in its entirety and the prevention strategies, the     President's National Drug Control Strategy has the treatment and recovery vision for the recuperating drug addicts (Whitehouse.gov, 2014). International partnerships, law enforcement, grants and the role of the media are also part of the President’s National Drug Control Strategy. The National Drug Control Policy wrote the foreword to the office of the president of the Obama Administration. The National Drug Control Policy was trying to put the detrimental effects of drug abuse in the American Society (White house.gov, 2014). Moreover, the forward also intends to put it into clarity that the office of the president is trying all it can do to tackle the issue if drug abuse. The goal, which I think deserves the most attention in the fight against drugs in the American society, is a community participation in the fight. Community involvement is essential because it is in the numerous communities that the drugs circulate. Should the community work hand in hand with the law enforcement agencies, then society would eventually be a drug-free society (Whitehouse.gov, 2014). Resultantly, the people would help in developing their respective societies because drugs tend to derail the society’s workforce.

Theory, Design, and Specification Essay Example for Free

Theory, Design, and Specification Essay The development and application of programs and projects are indeed complicated as they involved numerous aspects and concerns, critical challenges and problems in its procedures, and other hindrances that are likely to affect their effectiveness and relevance. To preserve the effectiveness of the relevance of the programs, the projects must carefully, strategically, and systematically planned and organize to ensure that all important concerns are addressed and covered to avoid complications and unexpected hindrances. In the premature stages of every project and program is the systematic organization and planning of its processes and procedures wherein the organizers expect likely problems, the value of the necessary elements, the approach that the program is to be applied, its actual relevance and others. Through taking in this course before the actual application promotes the success and effectiveness of the program.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consider the case of establishing a certain social program that is concerned with providing healthcare assistance towards children that are out-of-school and are highly impoverished subjects. This program is founded based on the ideal vision of helping children through providing critically needed assistance in their healthcare needs, which are often negated due to certain financial and social hindrances. However, regardless of its ideal vision, this project also has its own shares of stumbling hindrances and problems, which are critical for its development and actual social application. Due to which, strategic and systematic planning and organizing are necessary to secure its relevance and success regarding its social value.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Considering the factors and elements involved in this social program, the plan regarding this social program is outlined under three concerns namely the theory behind the projects, the design of its operation, and the specifications and scope of its actual application. This program is mainly based on the view and realization with the importance of healthcare assistance for children, which is often negated due to their financial and social condition. Because healthcare is viewed also as a fundamental necessity for a healthy lifestyle and well-being especially for children, this gap needs to be fill with and this program will serve as a mean to provide this need. This program is aimed towards children as they have greater needs for health assistance due to their physical vulnerability in terms of developing a foundation for their healthy adulthood. Its design will particularly takes approaches such as founding healthcare personnel visits to targeted communities, supply of medicinal provisions and health supplements for children, awareness campaigns in targeted communities regarding the importance of healthy living and prevention of common problems and diseases, and assistance projects with the financial responsibilities involving children in healthcare institutions. Since the funding of this social campaign is not much of a problem, the establishment of the healthcare and the accreditation from various healthcare organization and institutions would be the main priorities. The main concern for this program will also include establishing a social link enabling this project to be aware of the its needing subjects and their needs and concerns. This social link or accreditation is also necessary, as this will serve as a mean for the program to be enacted in intervening and assisting its established subjects or targets. This steps and procedures are necessary to ensure the efficiency and effectiveness towards providing healthcare assistance towards its subjects. Through the application of these systematic procedures in the establishing and development of this project, this healthcare social program is likely to become successful in developing health awareness for children in their early stages of their respective lives and attracting wider efforts and concern from other social groups for the same cause. In addition, the systematic development of this program will surely promote its effectiveness towards its ideal purpose of highlighting the healthcare needs for the development of a healthy society in the future.

Sutton Hoo :: Burial Tradition Traditional Culture Essays

Sutton Hoo Sutton Hoo is an Anglo-Saxon ship burial (also described by some as a grave field) that is located in England in the county of Suffolk. In 1939 a ship was found filled with the war gear and treasure of a Heroic Age English king. This site in which the ship was found is called Sutton Hoo. The ship was found buried in a ditch under a huge mound of earth. Sutton Hoo consists of at least 15 mounds of various sizes. The treasure is believed to have belonged to a king who died somewhere around the year 650. Some of the items found were a sword, shield, a huge gold belt buckle, and other items. The religious belief of the people at that time was that there was an afterlife and that the dead must be buried with all of their possessions so they would be prepared for their next life. That is why there was a need for a very large ship to hold all of the items. The poem Beowulf describes how Scyld, King of the Danes, is buried. Scyld is put onto a ship with his weapons and many treasures, and then the vessel is set off into the sea. This description is similar in detail to the Sutton Hoo ship except for the fact that this ship was buried on land. There was also nobody buried in Sutton Hoo. Because of the new belief in Christianity, the body might have been actually buried separately and Sutton Hoo stood as a sort of memorial or monument for the dead. Sutton Hoo was located on the property of a woman named Mrs. Pretty who wanted to keep the objects for herself. A decision had to be made as to who had the right to the find. It was eventually decided that the items belonged to the woman. Mrs. Pretty died a few years after the find, but she did want the public to be able to enjoy the artifacts and they were given to a British Museum after her death. In all I learned that the Sutton Hoo was a means of respect and tradition among Anglo-Saxon people. This was the people’s way to pay homage for a fallen warrior.